The Man Behind the Scoop: How Ben Became a Legend. A BusiTales Story on Legacy, Bravery, and the Brand That Never Backed Down…
What do you get when you mix one scoop of activism with a lifelong taste for justice? Ben Cohen. The legend. The rebel. The freezer aisle freedom fighter. This isn’t about flavours, it’s about foundations.
And at BusiTales, we believe brands built from truth are the ones that last.
Chapter 1: The Scoop Was Never Just a Scoop
Long before the flavours had funky names, before Cherry Garcia and Phish Food lit up freezers worldwide, two friends, Ben Cohen and Jerry Greenfield, were dishing out something deeper than dessert.
Their mission? To prove that business could be a force for good, not just gain. To serve justice, joy, and community… one scoop at a time.
They didn’t sell out. They stood up. Because Ben & Jerry’s was never just an ice cream company. It was and still is a living legacy of ethical storytelling.
Chapter 2: Ben, the Activist Before the Executive
Ben Cohen didn’t wait until he had global fame to stand for something. From the Vietnam War to racial injustice, he’s marched, protested, and spoken out, not as a brand ambassador, but as a man with a mission.
When Ben & Jerry’s called out systemic racism, supported BLM, demanded refugee rights, or stood for climate justice, it wasn’t marketing. It was Ben’s moral compass built into the very DNA of the company.
“Business has a responsibility to give back to the community it profits from.” — Ben Cohen
He wasn’t interested in just making you feel good with a waffle cone. He wanted to make you think. Care. Act... Even if it meant getting arrested.
Chapter 3: The Arrest Heard Around the Freezer Aisle
Recently, Ben Cohen was arrested for standing up for Julian Assange’s right to press freedom. Not on a stage. Not in a safe zone. But in a Senate hearing room, risking reputation, power, and peace.
This wasn’t a publicity stunt. It was legacy work. He didn’t just build a brand. He became the story his brand always told.
Chapter 4: Why This Matters for Every Business Today
Brands often say they stand for something. But how many stand when it’s hard? How many show up when the cameras are off?
Ben’s actions remind us that true storytelling isn’t just cute captions and curated content. It’s what lives in your bones, your boardroom, your brand values and your willingness to get uncomfortable in service of something greater.
At BusiTales, we don’t just help businesses write stories.
We help them live them.
We believe in building brands that aren’t scared to:
Be human
Be principled
Be powerful in quiet and loud ways
Be more than what they sell
Chapter 5: Ben, the Story-Saving Superhero
In our tale, Ben isn’t a CEO. He’s a Story-Saving Superhero. Not with a cape. But with a cone. Not with lasers, but with laser focus on justice, peace, and people. His superpower? Turning a freezer brand into a freedom movement. And like every great superhero, Ben reminds us: The mission doesn’t melt when it gets hot.
It deepens. It spreads. It inspires.
Final Word: What’s Your Origin Story?
Every brand started with a spark. A reason. A why.
At BusiTales, we help you dig it up, shape it, and share it with the kind of clarity that can rally customers, shift culture, and maybe even change the world.
Because the world doesn’t need more influencers. It needs more story-led founders with heart.
