Curious Chilla - A rhythmic storybook to help enhance the attention spans of the young readers at Ohana Special Needs Nursery.
Picky Pea's Cook Book - An interactive cookbook, created to engage parents with little fussy eaters, making exploring new foods fun!
Kevin's Magical Carpet - This storybook was written to explore the legacy of Travel House UK (Travel Agency).
Sundown - A rhythmic story about the motivation a young girl has to return the sun to its rightful home.
Case Study & Testimonial: Childcare Studies
“My daughter laughed at the peacock’s adventures and by the end, she was willing to taste broccoli! Picky Pea made me feel seen as a parent, and helped us both shift from food battles to curiosity. It brought joy back to our kitchen. We can’t wait for the cookbook!”
BusiTales Solution:
BusiTales created Picky Pea, a whimsical story about a little peacock who would only eat peas. Through a funny and relatable journey, children and parents alike discovered the power of curiosity and the joy of trying new foods. The story became a bonus resource within the course and quickly became a favorite among families.
Results:
Picky Pea helped reduce mealtime stress and encouraged food exploration at home.
Parents found the story to be an effective, light-hearted way to introduce food discussions.
Due to overwhelming positive feedback, Childcare Studies commissioned a follow-up:
Picky Pea’s Cookbook—a fairytale-style storybook interwoven with real-life, easy-to-follow recipes that children and parents can cook together.
The aim: to build food confidence through storytelling, strengthen family bonds in the kitchen, and turn little picky peas into brave food explorers.
Let's Write Your Story
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Let's Write Your Story -
Client: Childcare Studies
Challenge: Supporting parents enrolled in the Fussy Eating course who were struggling with their own children’s eating habits.
Insight:
The Childcare Studies team observed a recurring theme—parents were not only learning professionally but also personally navigating the challenges of picky eating. They needed something that could make the learning practical, relatable, and family-friendly.
“We noticed that many of our students taking the ‘Fussy Eating’ course were parents themselves, desperate for ways to help picky eaters develop a healthier relationship with food. We wanted a creative tool to support and inspire them beyond just the theory. That’s when BusiTales stepped in. Their story ‘Picky Pea’ was a game-changer. It spoke directly to both parents and children in a playful, heartwarming way that sparked real conversations at home. It’s been more than a book, it’s been a bridge.
We were so inspired by the impact, that we have commissioned a follow-up storybook: Picky Pea’s Cookbook, a fairytale adventure that weaves real-life recipes families can cook together. It’s fun, nutritious, and continues to nurture curious palates. One story, one meal at a time. We couldn’t recommend BusiTales more.”
Case Study & Testimonial: Beigel Shop
““I grew up coming to The Beigel Shop with my grandad. This book brought back so many memories. I bought one for my niece to show her what real East London tradition looks like. It’s more than a bagel shop now. It’s a story we’re all part of.””
BusiTales Solution:
BusiTales developed a bespoke storybook inspired by The Beigel Shop’s legacy. Through engaging, nostalgic storytelling, the book shared tales of family, food, and community. Inviting readers to experience the brand’s heritage through the magic of a picture book. The story appeals to both adults and children, making it an ideal in-store collectible and gift.
Results:
The book is now sold directly in-store, creating an unexpected additional revenue stream.
Longstanding customers feel celebrated and connected to the shop’s story.
New customers are drawn in by the uniqueness and warmth of the brand’s storytelling approach.
The storybook has helped solidify The Beigel Shop as not just a place to eat, but a place of tradition, heart, and history.
Let's Write Your Story
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Let's Write Your Story -
Client: The Beigel Shop (Brick Lane, London)
Challenge: Create a unique, meaningful way to engage new and existing customers while celebrating the brand’s longstanding cultural legacy.
Insight:
The Beigel Shop is more than a bakery, it’s a historic icon with deep East London roots. But in a fast-paced, digital-first world, legacy businesses need creative ways to stay relevant and connect emotionally with modern audiences. They also wanted to reward loyal customers in a memorable way.
“We’ve been a part of London’s cultural and culinary fabric for decades, but we wanted a fresh way to connect with the next generation of customers while honouring our roots. BusiTales captured our legacy with charm and brilliance. They crafted a storybook that beautifully tells the tale of our heritage, one that makes people smile, remember, and feel part of our journey. It’s now sold in-store, delighting customers and creating a new stream of revenue we hadn’t even considered. It’s storytelling with real flavour. Thank you, BusiTales.”
Case Study & Testimonial: The Burrow & Grow Collective
“The storybook made it so easy to introduce our students to big ideas like sustainability and food justice. It wasn’t preachy. It was playful and thoughtful, and the kids loved it. We’re already planning a school garden project inspired by it.”
BusiTales Solution:
BusiTales created a bespoke children’s storybook centered around the journey of a curious city child who stumbles upon a hidden rooftop garden—the secret world of The Burrow & Grow. As the child learns about composting, biodiversity, food justice, and cooperation, so do the readers. The story is written to spark curiosity in children, build emotional buy-in among adults, and gently educate readers on the importance of growing local, thinking green, and acting sustainably.
Results:
The book has become a centerpiece for community outreach events, school workshops, and sponsor presentations.
It has enhanced public understanding of urban farming’s importance and created a sense of pride and ownership in the community.
Sponsors and stakeholders have praised the story as a creative and memorable way to communicate impact.
Copies of the book are now sold and gifted at events, creating an additional touchpoint for engagement and education.
Let's Write Your Story
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Let's Write Your Story -
Client: The Burrow & Grow Collective (Urban Farming Cooperative)
Challenge: Raise awareness and understanding of the value of urban farming among clients, sponsors, schools, and local communities in an engaging and meaningful way.
Insight:
Urban farming plays a critical role in building sustainable, resilient communities—but not everyone understands how or why. Traditional presentations weren’t capturing hearts or holding attention. The Collective wanted a creative, emotionally resonant way to inform, inspire, and engage diverse audiences, from funders to families.
“We needed more than facts and figures to communicate the value of urban farming. We needed a story. BusiTales brought our mission to life with heart, curiosity, and imagination. They created a beautiful storybook that explores the ‘why’ behind what we do, making the concept of urban farming accessible and inspiring for children, families, sponsors, and community partners alike. It’s now one of our most powerful tools when connecting with schools, funders, and the wider public. The story doesn’t just inform, it invites people to grow with us.”